L'Âge d'or de la pub
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Genere: Documentario, televisione film, Storia
Cast: Thierry Ardisson, William Leymergie, Alex Métayer, Jacques Duby, François Berléand, Jean Becker, Lucas Mongenie, Maurice Lévy, Marie-Pierre Casey, Guillaume Gallienne, Michèle Laroque, Étienne Chatiliez, Didier Bénureau
Equipaggio: Bastien Gennatiempo (Art Direction), Thierry Ardisson (Idea), Cédric Depaepe (Assistant Editor), Thierry Ardisson (Writer), Margaux Descombes (Production Assistant)
Parola chiave:
L'Âge d'or de la pub 2023
france
1970s
interview
nostalgia
archive footage
social documentary
advertising jingle
1980s
1990s
communication
advertisement
2000s
footage
documentary
advertising slogan
ADLTV
Ardimages
France Télévisions
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