Pink Ribbons, Inc.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Genere: Documentario
Cast: Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love
Equipaggio: Léa Pool (Director)
Parola chiave:
Pink Ribbons, Inc. 2011
breast cancer
marketing
corporatism
woman director
ONF | NFB
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